
AI Optimization (AIO) is making major headway as a process of tailoring branded content and marketing towards retrieval and selection by AI engines. Businesses in various industries are recognizing the role of AI overviews in how users consume information, and the lessons they are learning are informing the ways various companies try to get their content and products seen by AI engines.
Are you looking for an agency to help you get your business optimized for the AI revolution? Here at Zupo, we not only offer some of the best AIO services, but we also know of many other agencies with experience in AIO that can help you get started! Below, we’ll highlight a few of them to give you some options that might match your unique business needs.
Consider these top-level AIO agencies if you need to optimize your business for AI retrieval this year!
Zupo is your best bet for an AIO agency if you are a B2B, SaaS, or service business that wants measurable AIO results, fast. Our comprehensive AI Visibility and AIO framework offers a top-down approach that retools your content and gives you long-term AIO success. We are a research-backed AIO solution that proactively and aggressively targets various AI models to ensure that your brand is recognized and cited frequently.
Fire & Spark is a great AIO agency for businesses in the healthcare field that need quality content with credibility signals for high-trust clients. They can create a strong, patient-centric, compliance-aware AIO program that can optimize your content for AI, scale it, and maintain quality and accuracy at scale. They tie your performance to outcomes, not just traffic.
If you’re looking for a long-term partner who can handle AIO across multiple departments and channels, including SEO, content, paid, and more, Bastion is a great choice. They not only work on your content, they also help with your narrative development and brand storytelling. They can develop a PR and communications strategy to earn you crucial authority signals that will keep your brand at the top of the charts.
Seer Interactive is well-known for their unified growth strategies that combine SEO, paid, and analytics. Unlike other agencies, which may send you on a goose chase over anecdotal data, Seer Interactive grounds your AIO plan in real business signals. They also practice rigorous, analytics-heavy experimentation that can give you evolving insights into your performance.
Siege Media excels at creating strong content assets that can garner your business increased citations and authoritative references. Their SEO-forward content production process is paired with robust distribution support to get your content working for you, and they can easily scale up your content production without sacrificing quality.
Wiideman Consulting Group is an excellent agency to turn to if you are a large, multi-location company with a huge catalog of webpages tied to stores, service areas, or franchise locations. They can construct an SEO strategy that incorporates all of your locations, complete with local landing page and architecture guidance.
Less of an AIO agency than a platform for knowledge and standards, Conductor offers up a valuable system of record for search performance, content workflows, and AI visibility reporting. If you already have a dedicated IT team that knows the ins-and-outs of AIO, or if you employ multiple AIO agencies, Conductor can give them a standard way to track and prioritize their work as they implement your strategy.
iPullRank has a reputation for excellence in technical SEO, content engineering, and enterprise support. They can adapt their strategies to a variety of business types, but are ideal for large-scale operations with multiple stakeholders and technical complexity. Their relevance-focused strategy includes generative AI workflows and integration support.
Depending on your familiarity with AIO as a concept, you might not know exactly what to expect when working with an AIO agency. AIO is pretty simple in concept: like search engine optimization (SEO), it focuses on developing procedures and strategies to make a brand’s online content more appealing to AI engines that create summaries or overviews of search engine results.
If you choose to work with an AIO agency, here are some services and steps you can expect from the process of AI optimization:
When you first work with an AIO agency, you’ll conduct an AI search audit in coordination with them. This audit will examine all of your content and your current citations and mentions in AI overviews, establishing a baseline for performance and reachable goals for future AI visibility. Your agency will also examine existing technical blockers and content gaps that might be impeding your AI visibility.
Next, your agency will develop a strategic plan for improving your AI visibility, which will focus on technical aspects of your business, such as your website and your content, and also on your brand authority. Their plan will include projections for short-term results and quick wins, as well as long-term, compounding initiatives.
Your AIO agency will begin improving your visibility by engaging in technical and on-page SEO. They will optimize your content and branding by focusing on indexation, internal linking, structure, and overall schema. This will lead them to a content consolidation and template strategy.
To optimize your content for AI answer engines, your agency will focus on enhancing your content’s extractability and citation-worthiness, adding structural components like FAQ, comparisons, definitions, and evidence sections. These features are more likely to attract AI engines, drawing them to your content and signaling it as a reliable source.
When it comes to creating new content, your agency will help you employ proven AIO practices. They will provide you with retrieval-focused content briefs that will guide your content team on how to create AI-optimized content. They’ll also come up with refresh plans to continually optimize winning pages and revive decayed topics.
Your AIO agency will help you improve your brand authority by ensuring that AI engines see you as a trustworthy brand. Media placements, expert commentary, and data stories will help serve as signals to AI generators that your brand has authority in your industry. Your agency will develop a solid brand mentions strategy and create a consistent entity footprint that allows AI generators to recognize you as a real business with an established presence.
Finally, as your AIO strategy is put into practice, your agency will report back frequently to measure your performance on traditional SEO KPIs such as traffic, engaged users, and keyword rankings. They’ll also measure AI-specific KPIs like citations, mentions, and AI-attributed revenue, giving you an AI visibility tracking dashboard to keep an eye on your numbers. These will help you measure business outcomes such as assisted conversions and lead quality indicators.
To make the process of working with your AIO agency as smooth as possible, follow these steps and ensure that you constantly refer back to them in communication with your agency:
Always make sure that the agency you choose is on the same page as you when it comes to goals. Before implementing a strategy, discuss exactly what you want to see coming out of it that would make it a success. Discuss key indicators of success like visibility metrics, pipeline metrics, citations, and mentions to make sure that everyone is aware of your goals.
When diving into the complexities of AIO, be careful to avoid losing sight of your audience. Your strategy means nothing if it’s not tailored to your customer base. Work with your agency to constantly examine where your buyers search, such as on Google, via AI assistants like ChatGPT, or on industry sites, and tailor your strategies in response to that data.
Make sure to work with your agency to constantly examine and evaluate your content format, structure, and quality. If necessary, you can hire subject matter experts (SMEs) to improve your content quality as part of your strategy. Also consider how proof points, original data, and product details impact your visibility.
AIO is an ever-evolving industry, and constant feedback loops are vital to success. In tandem with your agency, test, learn, and iterate monthly so that you are always getting accurate numbers and trying new strategies.
Don’t abandon traditional SEO just because AIO is taking off! Traditional practices to improve search ranking and keyword relevance haven’t gone away, and technical health and information architecture still matter. They haven’t been replaced by AIO–they supplement it!
AIO, or AI Optimization, is the process of creating content and branding in such a way that it is more likely to be selected by an AI-generated overview as a trusted source for search query results. AIO focuses on optimizing content via research-based structural changes that attract AI retrieval procedures.
AIO is similar to SEO in principle, but it differs from SEO in that AIO focuses specifically on optimizing content to appear in the AI overviews that appear after a user enters a query into a search engine. Traditional SEO is predicated on achieving a high ranking among search results, while AIO prioritizes showing up as a cited source or mention in AI overviews.
When engaging in AIO, there are several key APIs you can track, including:
Depending on your strategy and goals, timelines for AIO results can vary considerably, but in general, you should begin to see some short-term wins and the beginnings of long-term growth after about 3-6 months of AIO implementation.
It can often seem overwhelming to start optimizing your business for AI, but the process doesn’t have to be scary! With strategy and thought leadership, you can become a trusted source for AI engines and kickstart major business growth. To do so, your best bet is to choose an agency like Zupo, which will offer you the best combination of optimization strategies, execution depth, and measurement capability.